|
 Congratulations to AGS Globe, the latest President's Choice Award winner! Their creative, three-dimensional mailer to promote the AMP Reading System is a great example of how companies can highlight a new product in a memorable, interactive way.
AGS Globe Design Manager Kevin Walton says the campaign had to break through the direct mail clutter and educate teachers about the AMP Reading System-a program for middle and high school students who are reading at a third- to fifth-grade level. Although the product had a soft launch in 2005, response was weak.
Kevin explains, "We were directed to re-launch the product and make a splash!" Although AGS Globe had done some three-dimensional pieces in the past, we were looking for some new ideas. The inspiration came while attending a GLS seminar where a six-sided tube design was demonstrated. Using this idea as a starting point, Kevin changed the size, added a slider inside, utilized windows, and applied AGS Globe's messages and creative elements to make it a unique piece.
During the production process, Kevin recalls that GLS supplied him with a template and dieline, which he found very helpful. Then, during the mock-up stage, Kevin challenged GLS to add a mechanical "stop" to prevent the customer from accidentally pulling the inside tube all the way out. He was pleasantly surprised when GLS pulled it off.
Kevin appreciates the can-do attitude and guidance that GLS Account Executive Dave Tich displayed throughout the process. "Dave is always ready to help produce new ideas, and he is helpful in supplying examples of what others are doing."
Although the campaign was just launched in October, it has already generated over 1,400 leads for AGS Globe. Ultimately, the response rate is expected to reach over ten percent.
"AGS Globe deserves recognition for this great campaign," says Gary Garner, President and CEO. "The mailer is designed in a way that invites exploration, moving the audience to action as they uncover the messages. AGS Globe is helping kids improve their reading skills-and they are doing it in a way that gives their product the attention it deserves."
AGS Globe is a division of Pearson Education, Inc. For more information, visit www.agsglobe.com.
For more information on the President’s Choice Award program please talk to your GLS account executive, or
call Gary directly at 763.971.3277 |
