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Congratulations to the latest President’s Choice award winner—Sagebrush
Corporation—for its “Power to Achieve” marketing
program and the rollout of its new corporate branding strategy.
Sagebrush has worked with GLS account executive Tom Morgan for more
than two years. Last year, the company went through an extensive
corporate re-branding program, launching the new look to customers
in the fall. After initial introduction of the new brand, one of
the first things Sagebrush needed to accomplish was to reproduce
all of its marketing materials. Mark Wilkes, senior marketing communications
manager at Sagebrush, chose GLS as its printing partner for all
of the new marketing collateral. One of the first things printed
were items in Sagebrush’s “Power to Achieve” program,
which consisted of a pocket folder housing multiple inserts, including
several newly redesigned product brochures. Sagebrush also took
advantage of GLS’ color digital variable printing technology,
developing and mailing several personalized postcards to key audiences.
“Sagebrush’s new corporate branding is impressive, and
the marketing materials in its Power to Achieve program exhibit
excellent use of color,” said Gary Garner, president and CEO
at GLS. “We’ve helped Sagebrush for a number of years
with black and white personalization of its quarterly newsletter
and other postcard programs, and we’re pleased that the company
is now taking advantage of color digital variable printing technology
to take its marketing materials to the next level of color personalization.”
For more information on the President’s
Choice Award program please talk to your GLS account executive, or
call Gary directly at 763.971.3277 |
