|
Creative, innovative and out-of-the-box
With all of the creative designers and clients we work with, innovative
pieces and programs are coming through GLS on a regular basis. The
President’s Choice award was created to recognize the people
and companies who design, create or develop these unique projects.
The winners you see here received the President’s Choice award
because they were extraordinarily creative, innovative or just plain
out-of-the-box thinking.
 Congratulations to Cognos, Inc., winner of the latest President’s Choice Award for its “Plan-to-Perform Blueprints” collateral kit.
Cognos, a leading enterprise software vendor, wanted to target CFOs and other finance executives who would desire performance-elevating “blueprints,” or best-practices tools, for finance, sales, human resources and other processes.
Kara Hillman, Manager of Customer Programs at Cognos Innovation Center in Minneapolis, explains the biggest challenge of this project. “The five blueprints and countless supporting documents can be quite intimidating and confusing if not designed properly. We knew that if the kit wasn’t laid out clearly from the user’s point of view, they’d never get to the valuable information.” Tom Keekley, co-founder of Minneapolis design studio Olive and Company, came up with the innovative design for this complex kit. Olive and Company designed a sturdy, oversized folder system that housed five mini-CDs and a set of tabbed inserts to support the interactive components. The tech-savvy design features snapshots of executives in action, with bold fonts and a color scheme of steel blue, red and silver. Olive also designed and coded 5 unique interfaces for disks to seamlessly unite all existing electronics program assets.
Although Kara has only been working with GLS Account Executive Mike Koshiol for six months, she was pleased that he was able to meet her tight deadlines. “He did a fantastic job. GLS was given a short timeframe to print, assemble, and ship. They produced a great piece, and shipped them in time for the event.” The resulting piece is a memorable and effective sales tool for Cognos that has brought attention and support to company-wide sales and marketing initiatives. Kara reports that feedback from both customers and Cognos executives has been very positive.
“We’ve been told several times by sales reps that this is the single best piece of marketing that has been developed,” Kara says. “We receive requests on a daily basis from sales reps who want additional kits for customers and prospects.” “We congratulate both Olive and Company and Cognos for creating a smart, high-quality marketing tool that appeals to top decision-makers,” said Gary Garner, president and CEO at GLS. “We were proud to partner with them in this sophisticated project.” For more information on Cognos, visit www.cognos.com
For more information on the President’s Choice Award program please talk to your GLS account executive, or
call Gary directly at 763.971.3277 |
