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 The
Minnesota Dental Association believed that its Star of the North
program materials, which feature a new design each year, were lacking
the consistency, organization and punch they needed. It turned to
GLS’s creative department to organize the materials, create
the consistency and deliver the punch it was looking for—all
on a modest budget.
 The result was a vibrant piece that featured a bright red flower
and a striking photo of the Northern Lights on the cover. Inside,
all pertinent information was organized on separate, tabbed sheets,
making it easy for exhibitors and attendees to quickly find the information
they needed. The rich, vibrant color which radiates throughout the
prospectus and direct mail pieces was achieved by substituting rubine
red for magenta.
The same flower and Northern Lights theme was carried through all
of the printed pieces, including brochures and post cards. All pieces
were printed on a 100-lb. Cougar cover stock, allowing GLS to gang
the pieces together in one print run—and save on the Minnesota
Dental Association’s budget.
Weyerhauser, owner of the Cougar paper brand, was
so impressed with the outstanding design and vibrant colors on the
materials that it
printed over-runs to use in its sample paper pack handout. In addition,
the materials won a gold award in the IAPHC Gallery of Superb Printing
awards competition. For more information on the President’s
Choice Award program please talk to your GLS account executive, or
call Gary directly at 763.971.3277
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