Hanley Wood Marketing and GLS Collaborating Together for their Clients' Success

What do racecars and football have in common? If you guessed loyal fans, you are only partially correct! Actually, these are just some of the cool shapes that Hanley Wood Marketing and GLS have collaborated on to garner fans for Hanley Wood’s clients through direct-mail campaigns.

Pam Mundstock, director of production for Hanley Wood, has worked with GLS Account Executive Dick Krismer for more than a decade. Pam says she enjoys partnering with Dick because he is trustworthy, honest and reliable. “He bends over backwards to ensure that things get done properly,” she said.

Over the years, Pam and Dick have teamed up on projects for numerous Hanley Wood clients, including FedEx, Sherwin-Williams, AFG Glass and Lufthansa Airlines.

A recent example of the two companies’ collaboration is a project for FedEx. FedEx asked Hanley Wood to create a complex slide chart demonstrating FedEx freight capabilities. Pam asked three vendors to bid on the job, including a company that specialized in producing slide charts. GLS was not only the lowest bid, but also the vendor she trusted the most. With GLS and Dick in her corner, Pam knew the project would be a success.

Using Artios CAD/CAM design software and the Kongsberg Samplemaking Table, GLS provided Hanley Wood with numerous 3-D mock-ups. Working together, GLS and Hanley Wood produced a die that suited all parties. From there, GLS provided Hanley Wood’s creative department with the die from which they could design the printed piece.

“Dick Krismer is extraordinarily responsive, and GLS provides superior quality.” — Pam Mundstock,     Director of Production,     Hanley Wood Marketing

“This was a very complicated project,” said Pam. “I was really glad Dick could help. The piece turned out great.”

GLS has also produced several marketing pieces for Hanley Wood, including a corporate brochure and brochures for their e-mail and network clients. Hanley Wood worked on a pilot postcard program that takes advantage of GLS’ printing, finishing and lettershop capabilities. In this program, GLS helped Hanley Wood reduce waste by cleansing mailing lists and then running them through NCOA before inkjetting and mailing the postcards.

GLS also partners with Stephanie Boraas, production manager at Hanley Wood, on a FedEx marketing program. The objective of the program is to acquire new customers and optimize their shipping with FedEx. Stephanie and her partners at GLS are in the final phase of a three-part direct-mail campaign to support the program. The campaign includes five customized brochures with a sweepstakes, each with its own unique mailing list.

For this project, GLS Structural CAD Designer constructed a football-shaped self-mailer. Five different versions of the piece were produced and 52,000 pieces were printed, finished, inkjetted and mailed through the GLS Lettershop, where the mailing list was NCOA- and CAS-certified.

The second half of the campaign dropped with a car-shaped self-mailer that replicates the FedEx sponsorship racecar. As with the previous sweepstakes mailer, each customer receives one entry in the sweepstakes for every shipment with FedEx during the sweepstakes period. The more they ship, the greater their chances of winning a trip to the Chicagoland Speedway.

The third mailing is a follow-up postcard that reminds the audience to continue to ship with FedEx in order to earn additional entries in the sweepstakes. All three mailings had five versions that were co-branded for the various alliance partners.

Stephanie was pleased with her partners in this endeavor. “Dick Krismer is extraordinarily responsive,” she said, “and GLS provides superior quality.”

For more information on Hanley Wood Marketing, visit www.hanleywood.com.