President's Choice
Past Winners:
Colle+McVoy Wins President’s Choice Award For Multifaceted Dealer Packet That Effectively Communicates Complex Sales Promotion Program
(Past Winner)
Congratulations to Colle+McVoy, a leading Minneapolis-based agency and winner of the GLS Companies’ President’s Choice Award. The award- winning advertising and marketing communications agency created a dealer kit for Winfield Solutions LLC, a national distributor of agricultural seed, technical services and crop protection products.
The project involved developing a print dealer information vehicle. The objective was to encourage the Winfield Solutions dealer network to participate in Emerald Extras, a comprehensive, multilevel incentive program for both the dealers and their customers. Spanning numerous products, incentive program levels, rules for qualification and reward requirements, the folder contained a variety of pieces that effectively organized and communicated the feature-rich program and accompanying rewards.
Working with GLS Account Executive Ralph Tuff, Colle+McVoy’s Brad Smith and Patti Meier produced a capacious pocket folder that uses multiple approaches to organizing — and clearly communicating — the program’s detailed aspects.
Among the wide range of techniques utilized were high-impact UV and color imprinting; embossing and extensive die-cutting; pocket envelopes with multiple tabbed inserts; sell-sheets; a Velcro closure; and more.
“This is a premiere example of how to use state-of-the art techniques to organize and communicate a complex subject,” said Gary Garner, President and CEO of GLS. “Colle+McVoy’s masterful concept on behalf of its client makes this project truly exceptional. We’re grateful for the opportunity to implement this impressive piece.
For more information on the President’s Choice Award program please talk to your GLS account executive, or call Gary directly at 763.971.3277
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