President's Choice

Hacker Group designs exceptional dimensional mailer

(Past Winner)

Hacker Group Photo Congratulations to the Hacker Group, a leading Seattle-based direct marketing firm, winner of this summer's President's Choice Award. The award was for a striking 3-D lead-generation mailer designed by the Hacker Group on behalf of their client, Kaiser Permanente, one of the nation¹s premiere health plan providers.

Working with GLS account executive Geoff Blumer, the Hacker Group needed impeccable, cost-effective execution of their multi-faceted mailer concept and design. The project included a color imprinted mailer containing a custom coffee mug, a letter inviting corporate prospects to meet over coffee, a mini-brochure with a perforated bounce-back return card, all enclosed in an eye catching dimensional package.

To increase its effectiveness while keeping costs contained, the letter employed a laser printed front side, customized with the prospect's name, and conventional printing on the back where no customization was needed.

Capping the piece is a custom imprinted label that integrates with the package's graphic design while providing efficient laser addressing.

"The Hacker Group is a great customer for GLS and this project was another great example of dimensional direct marketing at its best," said Gary Garner, President and CEO of GLS. "We were delighted to work with them and we are pleased that our capabilities allowed us to provide a single-source production solution."

For more information on the President’s Choice Award program please talk to your GLS account executive, or call Gary directly at 763.971.3277

President's Choice

Past Winners:

Hacker Group designs exceptional dimensional mailer