President's Choice

Hanley Wood Marketing Wins President's Choice Award

(Past Winner)

Hacker Group Photo Congratulations to Hanley Wood, winner of the President’s Choice award for its FedEx direct-mail campaign, which targeted small-business prospects with numerous customized offers.

High levels of customization and a short, two-month timeline created numerous challenges for this campaign. First, the offers were customized 31 different ways. Additionally, some prospects received a standard direct mail, while others received the direct mail plus a gift. The gift also was customized, as prospects received either a USB jump drive or a retractable travel mouse.

To ensure a successful rollout, Hanley Wood designed a coupon-style booklet to showcase the offers. The 31 booklet versions were inserted into six-panel mailers (also 31 versions), some self-mailing, some in gift boxes. There were also 12 versions of box liners, three of foam inserts, four of labels and three of gift tags.

“This was a substantial project, and Hanley Wood was well organized,” said GLS Account Executive Dick Krismer. “They used a great system of flowcharts and grids to keep everything on track, allowing for the complex kitting and fulfillment to be executed flawlessly.”

Gary Garner, GLS Companies CEO, said, “Hats off to Hanley Wood for using the latest customization capabilities to produce a beautiful product that delivered impressive results for its client.”

For more information on the President’s Choice Award program please talk to your GLS account executive, or call Gary directly at 763.971.3277

President's Choice

Past Winners:

Hanley Wood Marketing Wins President's Choice Award