President's Choice

Renewal by Andersen “Canvas” Promotional Mailer

(Past Winner)

Renewal by Andersen Photo Congratulations to the latest President’s Choice Award winner, Renewal by Andersen, for its "Canvas" Promotional Mailer.

Renewal by Andersen used these 3D self-mailer kits to introduce its new Canvas patio door color to general managers and sales managers at 95 Andersen retailers. The kits also communicated a limited-time promotional discount and invited managers to a patio door webinar to learn more about Canvas.

"We wanted something that people would notice and open right away," explained Maurice McKay, field marketing manager at Renewal by Andersen. "We’ve had a very positive response.it worked extremely well."

The kit was artfully designed using photography, illustrations and marketing messages that conveyed a "masterpiece" theme. The top of the box featured a book-cover type flap that opened to reveal more images and information about Canvas, plus a door cling to be used in the in-store display. Inside the box, recipients found more promotional materials and a button they could wear for on-the-job promotion of the Canvas product.

"This is a classy kit," said Gary Garner, GLS Companies CEO. "Renewal by Andersen really went the extra mile to create a dimensional mailer that delivers its message with style."

For more information on the President’s Choice Award program please talk to your GLS account executive, or call Gary directly at 763.971.3277

President's Choice

Past Winners:

Renewal by Andersen “Canvas” Promotional Mailer