President's Choice

Caldrea's use of combining photo artistry, clean design and well-organized layout gives retail buyers and consumers a true feel for this catalog's luxury brand.

(Past Winner)

Caldrea Photo 2 Congratulations to the Caldrea Company, recipient of this spring’s President’s Choice Award for its understated and elegant 2008 Catalog.

Combining photo artistry, clean design and well-organized layout, the catalog gives retail buyers and consumers a true feel for Caldrea’s luxury brand. It shows the products in all of their beauty, while highlighting individual fragrance lines. The information is presented in a way that helps retailers absorb it quickly as they stock up on Caldrea products.

The catalog was printed on recycled, uncoated Domtar stock using GLS’ new UV press, which offers crisper image quality. This was also Caldrea’s first FSC-certified project.

Caldrea Company Photo “We have always taken measures as a company, and with our marketing, to be earth-friendly and as ‘green’ as possible,” explained Marketing Production Manager Deb Ausen. “But teaming with GLS, and Account Executive Jim Benedict, helped us take that extra step to show our commitment to the environment.”

“The 2008 Catalog is simply beautiful,” said Gary Garner, GLS Companies CEO. “By creating a printed piece that is both inviting and eco-friendly, Caldrea is communicating with a new level of excellence and integrity.”

For more information on the President’s Choice Award program please talk to your GLS account executive, or call Gary directly at 763.971.3277

President's Choice

Past Winners:

Caldrea's use of combining photo artistry, clean design and well-organized layout gives retail buyers and consumers a true feel for this catalog's luxury brand.