Suburban Imaging isn’t your grandpa’s small medical practice. With more than 60 radiologists and six outpatient imaging centers throughout the Minneapolis-Saint Paul metropolitan area, the organization is among the area’s largest medical imaging providers. It offers a wide range of imaging and diagnostic services and when it comes to marketing communications, its needs are as varied as the patients, doctors and conditions it addresses.

A Client With Wide Ranging Needs

Like any business, healthcare service providers like Suburban Imaging need marketing-communications materials: numerous informational brochures for patients, marketing and communications materials to build relationships with physicians who refer patients to their facilities—even promotional materials for the community fund-raising events they sponsor.

They need large print runs and small. They need to mail materials to long lists and short. And their needs change regularly.

A Partner Found

Working with Account Executive Anita Hansen, Suburban Imaging marketing communication specialists Jodi Grandy and Jessica Knutson found a solid partner in GLS.

According to Jodi, working with GLS paid an immediate dividend. They were re-designing and re-writing a series of full-color patient information brochures and almost immediately discovered a way to save money. “Anita has been such a great rep! We thought we had to print all of the brochures individually but she said if you bundle the brochures and print them at the same time you’ll have a significant cost savings!”

So, preparing the new brochures in bundles of five, they are able to reap significant savings by printing them all on a single press run. “We were so impressed with Anita and the quality of the product that we started working with GLS on other projects,” says Jodi.

Wide-Ranging Needs

But this case study is really about the range of needs Suburban Imaging has brought to GLS.

When they needed a pocket folder, Jodi says the GLS “idea room” was a great help. Anita showed Jodi and Jessica a wide range of possibilities based on previous client projects. “We came in, sat down and reviewed other GLS clients’ projects for ideas. It was really neat: they already had things on hand that would serve our needs, again saving us money.”

Occasionally they wanted to produce brochures for small, targeted audiences so they needed only short print runs. GLS recommended use of their color digital press, a technology that offers significant cost savings in small runs. “They look,” says Jodi, “virtually identical to the brochures produced on the regular presses. And when we need only a small quantity of one of our main brochures, it’s nice to have both options.”

And there is more. Like the attractive stand-up desk calendar they sent to referring physicians to keep their name and contact information literally in front of the source of much of their business. Or a custom mailer designed to hold a CD containing patient images—MRI, CT scans and the like.

A Special Promotion

This spring, Suburban Imaging found yet another need satisfied at GLS. As a sponsor of the Twin Cities “Race for the Cure,” benefiting breast cancer research, they needed 5,000 promotional giveaways—preferably in pink, the theme color of the race. Working with the GLS Promotions department and our online website catalog, they found just what they needed: a key fob in the shape of sneakers. It looks great with their logo and—the color is hot pink!

If your needs are varied and you’d like to find a partner willing to offer you cost-saving solutions, find out how GLS Companies can help, contact an account executive today.

To learn more about Suburban Imaging, visit www.subrad.com.