Settling into its new digs in Minneapolis’ vibrant warehouse district, Words At Work finally has room to stretch. The marketing agency, which has grown steadily since its 1988 debut, serves clients in medical technology, IT, financial and other markets. GLS has had the privilege of working with Words At Work since 2001.

Many of the agency’s clients have been with them for a decade or more. Project Manager Mark Boeyink admits that this measure of loyalty is rare in agency life; it is built through mutual trust and respect.

Boeyink says trust is equally important when choosing vendors such as GLS. He relies on GLS to make the most of his printing and mailing budget—especially when his clients are looking for communications with the “wow” factor. “When clients want something that’s different yet affordable,” he says, “GLS can figure out the most cost-effective way to get it done.”

Words At Work Designer Jen Jones describes her GLS account executive, Leif Taubenberger, as a delight to work with. “Leif’s customer service is absolutely amazing. I can completely depend on him for everything,” Jones said. “He’s also a great resource for other connections that I need—like special envelopes, frames, or boxes.” Although GLS doesn’t carry these items in-house, Taubenberger is quick to supply referrals to meet her needs.

According to Taubenberger, his client is equally remarkable. “Words At Work is made up of a very talented group of people,” he said. “They know what they’re doing. They listen to advice. They’re not afraid to discuss new ideas...and they always look for better ways to do things.” Most of all, Taubenberger says, “Words At Work understands printing...so they can help their clients appreciate top-quality results.”

Words At Work selected GLS to print sales support materials for Lanier Worldwide, a global provider of document management solutions. The campaign would help Lanier salespeople target IT professionals who purchase equipment such as scanners and printers.

“We put all of the sales support materials on CD,” Boeyink said. “We needed to design pocket folders to hold a CD and brochure, then ship them to each sales office.” The objective was to make the materials visually engaging and immediately accessible to the salespeople, and to prevent them from getting lost in the shuffle of office literature.

“When clients want something that’s different yet affordable,” he says, “GLS can figure out the most cost-effective way to get it done.”

— Mark Boeyink,
— Project Manager,
— Words at Work

Boeyink says that GLS was a valuable partner in helping Words At Work brainstorm workable solutions for this project. “Leif provided detailed estimates—such as press sheet sizes and materials cost. By the time Lanier saw our idea on paper, we already knew we could pull it off.”

The final product included a mini-folder (3.5" x 8") in the shape of a jewel-case, with a CD and brochure tucked inside. Folders were packed into groups of 20 and double-boxed. The outer box was more rugged for shipping purposes. The colorful inner box doubled as a marketing tool—managers could simply punch out the perforated areas to create an instant CD display for their office.

This approach was a hit with the Lanier sales team. According to a recent survey, more than 90 percent of sales leaders indicated that the campaign was “a strong sales tool that helped differentiate them in the marketplace.”

When the ink is dry, quality always leaves its mark. That’s why GLS is proud to partner with companies like Words At Work...and it’s great to know the feeling is mutual.