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When the communications team at Xcel Energy needed to produce its Annual Report for 265,000 shareholders, they knew exactly who to call.
Nancy Kluver, executive communications consultant at Xcel Energy, has worked with GLS Account Executive Wendi Breuer for about 10 years. “Wendi has always been extremely kind and helpful, no matter what challenge we've thrown at her,” Nancy stated. “This year was particularly challenging from my perspective, but it didn't throw her at all.”
Nancy was responsible for producing the 152-page book in a format that Xcel Energy could afford to mail. She also needed to find an affordable way to adhere a DVD to the inside front cover of each report. Finally, Nancy wanted to print responsibly—especially since the topic of environmental sustainability was a major theme in the company’s annual report.
— Nancy Kluver, Executive |
After experimenting with several mock-ups that combined various paper options and trim sizes, the GLS team found just the right solution to meet the company’s postage budget and weight requirements. Arrangements were also made to attach the DVDs in-house—using clear plastic sleeves and gummy glue—at a reasonable price.
In addition to printing, GLS Companies provided Xcel Energy with prepress, retouching, perfect binding and fulfillment services on this project. “Wendi graciously helped us every step of the way,” Nancy revealed. “She epitomizes excellent customer service, and she is the reason we keep going back to GLS year after year.”
The client was very pleased when she saw the finished product. Nancy also said that the 10k wrap, which is a lightweight section of the book containing legal documents, looked and felt even better than she expected.
The Xcel Energy Annual Report has generated several positive comments from shareholders—which isn’t typical in the world of investor relations. Nancy gives much of the credit to her team at GLS Compnnies. “There’s something about Wendi that makes me just relax,” she confided. “I always know that GLS will have a solution that we can afford, and I never worry that something will get dropped.”
For more information about Xcel Energy and its environmental projects, visit www.xcelenergy.com
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