PURLs

Capabilities

PURLs are Personalized URLs created from your mailing list database and included in your direct mail piece. The PURL leads your prospects back to a webpage designed just for them!

It’s an amazing technology that allows you to imprint the PURLs on a mailing using variable data digital printing. When the mailing recipient follows the link (e.g., www.Gadget.com/JaneCustomer), she finds a webpage personalized with her name and other information allowing her to learn more about your product or service.

These personalized webpage can be set up to include interactive features like surveys or forms for user preferences, contact information―you name it. The result is a memorable user experience, a higher response rate and the ability to capture user data.

PURLs can also be used in conjunction with a variable data eBlast. Your email grabs attention and encourages a prospect to click the link. In a well-coordinated campaign, the integration of email, direct mail and personalized URLs provide multiple impressions, greater user information retention and a higher response―improving your return on investment!

GLS is a leader in PURL implementation and can show you how this technology can be used in your next marketing project.

If PURLs are a part of your campaign…we’ll take care of it.